The Orlando Connection: Why Inter Supports Sports, Culture and Local Growth

Orlando is one of the most dynamic cities in the United States. Known globally for entertainment and tourism, it has evolved into a thriving center for business, innovation and multicultural connection.

For Inter, Orlando represents opportunity with purpose. The city reflects values that align closely with our mission in the United States: accessibility, diversity, innovation and long-term growth.

Supporting sports, culture and local development in Orlando is part of a strategic commitment. It reinforces Inter’s position as a financial institution that participates actively in the communities it serves.

Orlando as a Strategic Gateway

Central Florida continues to experience sustained population growth, international migration and economic expansion. Orlando stands at the center of this momentum.

The region hosts a strong Brazilian and Hispanic community, a fast-growing tech sector and one of the most visited tourism markets in the world. This combination creates a unique ecosystem where financial services, digital innovation and community engagement intersect.

Inter’s presence in Orlando strengthens its ability to connect with customers who live, work and invest across borders. As a digital-first financial institution with international roots, Inter understands the importance of serving multicultural communities with solutions that are accessible, intuitive and globally connected.

By establishing meaningful partnerships in Orlando, Inter reinforces its commitment to long-term regional development.

Inter&Co Stadium: A Landmark Partnership

A Symbol of Long-Term Investment

The naming rights agreement that introduced Inter&Co Stadium marked a defining moment in Inter’s U.S. expansion. As home to Orlando City SC and the Orlando Pride, the stadium is a central hub for sports, entertainment and civic pride.

This partnership goes beyond visibility. It represents shared values of teamwork, resilience and inclusion. By associating its name with a venue that brings together thousands of people throughout the year, Inter demonstrates confidence in the city’s future.

The stadium hosts Major League Soccer matches, National Women’s Soccer League competitions, concerts and community events. Each gathering strengthens Orlando’s identity as a vibrant and inclusive city.

Economic and Community Impact

Large-scale sports venues contribute significantly to local economies. Inter&Co Stadium generates consistent traffic for surrounding businesses, including restaurants, hospitality services and retail.

Matchdays activate downtown Orlando. Local vendors, transportation providers and service professionals benefit from the increased activity. Through this partnership, Inter participates in an ecosystem that fuels economic circulation.

The impact extends beyond commerce. Sports create aspiration. They inspire youth participation, strengthen community pride and foster social connection across generations.

By supporting this platform, Inter supports the broader social and economic fabric of Central Florida.

Financial Innovation Integrated with Everyday Life

Inter’s strategy in Orlando connects community presence with digital empowerment, creating a model in which physical visibility and everyday utility reinforce one another. Through the Inter Super App, customers can access banking, payments, investments, and rewards within a single integrated ecosystem, reflecting a modern financial experience designed to fit seamlessly into today’s digital lifestyles.

Sports partnerships expand visibility, while digital solutions establish daily relevance, ensuring that the brand is not only seen but consistently experienced. Fans attending events at Inter&Co Stadium engage with more than a name on a venue; they encounter a financial institution that prioritizes simplicity, transparency, and accessibility across every touchpoint.

By aligning community engagement with practical digital tools, Inter strengthens brand trust and reinforces its identity as a forward-looking institution that remains grounded in the people and places it serves.

Supporting Culture, Diversity and Local Growth

Orlando’s cultural richness is a driving force behind its economic vitality. International residents, multilingual families, and diverse entrepreneurs shape the city’s identity, creating a dynamic environment where global perspectives and local ambition intersect.

Inter’s presence aligns naturally with this landscape. With international roots and a digital-first approach, the company understands cross-border financial needs and the nuances of multicultural engagement, positioning itself as a partner that speaks the language of opportunity in more ways than one.

Supporting culture, in this context, also means supporting access and growth. Through partnerships, sponsorships, and local initiatives, Inter contributes to an ecosystem where businesses expand, communities connect, and innovation finds space to flourish. Financial inclusion remains central to this commitment, as accessible digital banking solutions empower individuals and small businesses to participate more fully and confidently in the local economy.

When financial tools are simpler and more transparent, people feel better equipped to invest, scale their ideas, and build long-term stability, strengthening not only their own prospects but the broader community as well.

Long-Term Vision: Growing Together with Orlando

Inter’s involvement in Orlando reflects a long-term strategy. Growth is strongest when it is shared with the community.

The company’s focus includes:

  • Sustainable partnerships
  • Community-centered engagement
  • Digital financial accessibility
  • Support for economic development

As Orlando continues to evolve as a global destination and business hub, Inter remains committed to growing alongside it. This approach reinforces stability, trust and mutual progress.

A Partnership Built for the Future

The connection with Orlando goes beyond a sponsorship strategy and reflects Inter’s broader vision for its presence in the United States.

By supporting sports, investing in cultural platforms, and contributing to local economic growth, Inter positions itself as an active participant in community development rather than a distant financial provider. Orlando’s energy, diversity, and ambition mirror the company’s own trajectory, creating a partnership grounded in shared momentum and long-term perspective.

Through sustained investment, continuous digital innovation, and meaningful local engagement, Inter expands its brand presence while also reinforcing the foundations of the communities it serves, recognizing that growth becomes truly sustainable when it is built collaboratively and guided by shared progress.

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InterCommunications

Inter (NASDAQ: INTR) is the pioneer financial super app serving over 40 million consumers across the Americas. The Inter ecosystem offers a broad array of services, including banking, investments, mortgages, credit, gift cards, and cross-border tools. The super app also boasts a dynamic marketplace, linking consumers with shopping discounts, cashback rewards, and exclusive access to marquee events across the globe. The company is expanding rapidly in the United States, as evidenced by its naming rights sponsorship of the Inter&Co Stadium that hosts soccer teams “Orlando City” and “Orlando Pride”. Focused on innovation and captivating member experiences, Inter&Co delivers comprehensive financial and lifestyle solutions to meet the evolving needs of modern consumers.

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