Inter Reaches 1 Million Clients Across Its Premium Segments and Strengthens Its Premium Banking Strategy
Inter, the global financial app serving more than 44 million clients, has reached the milestone of 1 million clients across its One, Prime, and Win segments, reinforcing its position in the premium banking market and strengthening its standing as a competitive alternative to traditional financial institutions. The achievement reflects growing demand for the company's value proposition, which combines local and international financial solutions designed for increasingly global-minded clients.
The milestone comes one year after the launch of Inter Prime, a segment created for clients seeking greater personalization, convenience, and a more integrated financial experience within the Inter app. Since then, Inter has expanded its premium strategy by offering no-fee products, no-annual-fee cards, and tailored solutions designed to meet the needs of different client profiles.
"We're building a new premium banking experience where clients can find financial solutions, benefits, and experiences for different stages of their lives—all within a single app. More than offering premium products, our goal is to become our clients' primary financial relationship."
Priscila Salles, Chief Client Officer at Inter
Inter's premium strategy is designed to go beyond a traditional banking relationship by creating a primary financial platform that brings together investing, credit, shopping, travel, and exclusive experiences in a single ecosystem. Unlike the traditional model, where financial journeys are often fragmented across multiple providers, Inter combines financial solutions and lifestyle benefits in one integrated and personalized digital environment, with access to products and experiences in both Brazil and the United States through its Global Account integrated into the Inter app.
Exclusive Benefits Across Every Premium Segment
Inter One
The One segment is available to clients who maintain investments starting at R$50,000, receive payroll deposits starting at R$6,000, or finance a home through Inter.
Benefits include:
- No-annual-fee Platinum credit card
- Personalized customer service
- Investment advisory services
- 1 Inter Loop point for every R$5 spent on eligible credit card purchases
Inter Prime
Inter Prime is designed for clients with more than R$150,000 invested, clients who spend more than R$7,000 across four consecutive billing cycles, or subscribers to Duo Gourmet, Inter's benefits program for restaurants, travel, and leisure.
In addition to all One benefits, Prime clients receive:
- No-annual-fee Prime credit card
- Unlimited access to Inter VIP lounges
- Six annual visits to Priority Pass lounges
- The ability to convert points into airline miles
- Exclusive soccer experiences
- 1 Inter Loop point for every R$2.50 spent on eligible credit card purchases
- International benefits, including access to matches at the Inter&Co Stadium in Orlando
- Inter Cel Global mobile connectivity solutions
- Enhanced Global Account benefits and conditions
Inter Win
Designed for clients with more than R$1 million invested, Inter Win focuses on intelligent wealth management through personalized investment strategies and exclusive benefits across the entire Inter ecosystem.
Win clients also earn:
- 1 Inter Loop point for every R$2 spent on eligible purchases with the no-annual-fee Win credit card
- Personalized wealth management support
- Special conditions across Inter's financial and lifestyle ecosystem
A Rewards Program Designed for Everyday Value
Another key differentiator of Inter's premium offering is Loop, the company's loyalty and rewards program.
Loop allows clients to redeem points for investment products, airline miles, VIP lounge access, and a variety of other benefits and experiences.
The program also stands out for its competitive points-earning structure. While many rewards programs in the market grant one point for every US$1 spent—equivalent to approximately R$5—Inter offers earning rates of up to one point for every R$2.50 spent, creating the potential to accumulate rewards at up to twice the pace of many traditional programs.
Celebrating the Milestone
To celebrate reaching 1 million clients across its One, Prime, and Win segments, Inter is launching a special referral campaign throughout the month of June.
Eligible clients in these segments will have the opportunity to participate and earn rewards of up to 120,000 Loop points for referring new account holders.
As Inter continues expanding its premium banking strategy, the company remains focused on delivering integrated financial solutions, global access, and exclusive experiences that help clients manage more of their financial lives from a single platform.
