Inter is now the Brazilian banking brand most searched for in the United States, according to Google Trends data. Kaio Philipe, Inter’s CMO in the U.S., says the brand’s momentum has been driven largely by its “strong connection with the Brazilian community” living in the country.
Philipe explains that this growth has been possible thanks to a service model tailored to the needs of immigrants—offering features like a global account and a mortgage financing program.
He notes that Inter has learned a lot from the robust financial system developed in Brazil, but that long-term success in the U.S. requires localized solutions.
“We’re focused on serving our customers, doing what’s best for people abroad, and strengthening our position as a cross-border partner for every market we operate in,” Philipe says.
Google Trends data, based on a relative search index from 0 to 100, shows that Inter saw consistent spikes in interest across the U.S. from 2024 through July 2025.
Philipe also highlights that Inter offers “a variety of benefits beyond banking products”—including perks like bike rentals and coffee—helping the company build loyalty and keep customer engagement steady throughout the year, without seasonal drops.
