Inter Launches “Rule of 50” as New Company Guideline

Inter announced today the evolution of its strategic business plan. The company will now adopt the Rule of 50 metric as its main guideline to drive growth and profitability over the next three years. The announcement was made during Owners’ Day 2026, the investor event held at the Nasdaq headquarters in New York, where Inter has been listed since 2022.

Inspired by a metric widely adopted by technology companies, the Rule of 50 considers:

  • The sum of annual net revenue growth percentage and Return on Equity (ROE) percentage totaling 50%.

Growth with profitability

Complementing the 60/30/30 Plan, the Rule of 50 continues to support the company’s growth trajectory while adding a new layer of financial discipline to the strategy.

“To achieve the Rule of 50, our execution will focus primarily on increasing credit penetration, growing our deposit base, and expanding the number of clients who use Inter as their primary financial institution.”
— João Vitor Menin, Global CEO of Inter.

The Inter By Design model is a key differentiator in executing this strategy, combining cost efficiency, scalable distribution capabilities, and consistent revenue growth within a single integrated platform.

“Our financial strategy was designed to scale efficiently, and we have key drivers to support that, including our technological capabilities, optimization of credit underwriting and recovery, strong and efficient risk management, and a highly qualified team to lead all initiatives.”
— Santiago Stel, CFO of Inter.

Strategic pillars

In addition, three strategic pillars will be critical to the company’s future:

  • A Single Smart Super App that integrates the entire customer journey;
  • A robust data base powered by millions of daily transactions;
  • Seven, Inter’s new artificial intelligence assistant, which marks the beginning of a new era of AI agents.

With this, Inter reinforces its vision of building a global financial platform based on technology, scale, and sustainable profitability.

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InterCommunications

Inter (NASDAQ: INTR) is a digital bank providing financial and lifestyle solutions to 41 million consumers. Our super app leverages technology to unlock simplicity, offering mortgages, credit, gift cards, investments, and international payments. Inter customers also enjoy access to a dynamic marketplace of shopping discounts, cashback rewards, and exclusive access to marquee events. Recognized by Forbes, CNBC, and others as one of the world’s leading FinTechs and digital banks, Inter leads with human innovation to empower the new economy. Learn more at us.inter.co.

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INTER & CO PAYMENTS, INC., doing business as Inter (“Inter”), is a financial technology company, a registered money services business (MSB) and a licensed money transmitter, not a bank (NMLS ID #907330). Massachusetts Foreign Transmittal Agency (License #FT114374-100). Rhode Island Currency Transmitter (License # 20203960CT). Click here to access our NMLS licenses.

Banking services are provided by Community Federal Savings Bank (“CFSB”), Member FDIC and deposits are held by CFSB and Wells Fargo Bank, Members FDIC. Inter is not a depository institution, deposits held at CFSB and Wells Fargo are not eligible for FDIC insurance.

The Inter US Checking account is provided by Continental Bank, Member FDIC. Inter US Checking accounts are FDIC-insured up to US$250,000. Inter US Checking account funds are eligible for FDIC insurance up to the allowable limit through Continental Bank, Member FDIC, and other program banks. Coverage is subject to aggregation of all of each account holder's funds held on deposit at Continental Bank or at each of its program banks. Funds generated through Inter's payment processing services are generally available in the Inter US Checking account balance immediately after a payment is processed. Fund availability times may vary due to technical issues. Inter is not a bank. Inter US Checking accounts do not provide monthly paper statements and do not issue physical paper checks. Inter US Checking accounts are not interest-bearing accounts.

FDIC deposit insurance coverage only protects against the failure of an FDIC-insured deposit institution. If you have an Inter US Checking account, up to US$250,000 of your balance may be covered by FDIC insurance on a pass through basis through Continental Bank, Member FDIC, subject to aggregation of the account holder's funds held at Continental Bank and if certain conditions have been met.

Please see your account information to know where your account is maintained. Inter US Checking accounts at Continental Bank are only available for US residents, upon informing a Social Security or Individual Taxpayer Identification number.

For more information regarding your Inter Account, view the Inter Account Agreement at https://us.inter.co/compliance?interandco-account-agreement .

For more information regarding your Inter US Checking account, view the Inter US Checking Account Agreement at https://us.inter.co/compliance?inter-us-checking-account-agreement .

For more information regarding FDIC insurance, please visit the FDIC website at https://www.fdic.gov/resources/deposit-insurance .

To provide you with the Inter Account and the Inter US Checking account, we share your information with CFSB and Continental. View the CFSB Privacy Notice here and the Continental Privacy Notice here for details.

Mortgage services are provided by Inter US Finance, LLC (NMLS ID #1161874), an affiliate of Inter & Co Payments, Inc.

Securities brokerage services are provided by Inter&Co Securities LLC, Member FINRA/ SIPC , an affiliate of Inter & Co Payments, Inc. and a wholly-owned subsidiary of Inter&Co US Holding. View important information and disclosures here .

If you have any questions or concerns regarding any transaction, please write to us at 501 Brickell Key Drive, Suite 202, Miami, FL 33131, or by email at help@inter.co or by calling us at 1-888-305-7264 .

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The Inter US Mastercard® Credit Card is issued by Continental Bank, Member FDIC, pursuant to a license from Mastercard International Incorporated and may be used wherever Mastercard debit is accepted. The Inter US Mastercard® Credit Card is issued by Continental Bank, Member FDIC, pursuant to a license from Mastercard International Incorporated, and may be used wherever Mastercard is accepted. For more information about the Inter US Mastercard credit and debit cards please see the applicable cardholder agreements here .

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The Inter Mastercard® International Debit Card (“Global Card”) is issued by the international branch of Banco Inter S.A. in the Cayman Islands, authorized to operate as a category “B” banking institution by the Cayman Islands Monetary Authority – CIMA (“Cayman Branch”), pursuant to a license from Mastercard International Incorporated, linked to a US dollar checking account in the Cayman Islands maintained by the Cayman Branch (“Cayman Account”). For more information about the Cayman Account and the Global Card offered by the Cayman Branch, see the Cayman Account and Global Card Agreement, available here .

The Inter Mastercard® International Credit Card (“Global Credit Card”) is issued by the Cayman Branch, pursuant to a license from Mastercard International Incorporated. For more information about the Global Credit Card offered by the Cayman Branch, see the Global Credit Card Agreement, available here .

The Cayman Account, Global Card and Global Credit Card are offered by the international branch of Banco Inter S.A. in the Cayman Islands, an affiliate of Inter, and are not features of the Global Account nor are they offered by Inter & Co Payments, Inc. The Cayman Account, Global Card and Global Credit Card are not available for U.S. customers.

The Cayman Branch will gather your information in order to offer you the Cayman Account, the Global Card and the Global Credit Card. Personal data will be subject to the Data Protection Act of the Cayman Islands, as well as the General Data Protection Law. To learn more about how we protect your personal data, see our Privacy Policy, available at https://inter.co/politica-de-privacidade/ .